Pay: from £31,518 per year
Hours: 37.5 per week, Full Time, initial Fixed Term for 6 months
Reporting to: Digital Marketing Manager
Working closely with: Senior Content Manager
Work Location: In person, Semley SP7 9AW

About Niwaki

The name Niwaki (it means ‘garden tree’ in Japanese) reflects our founder Jake Hobson’s expertise in Japanese cloud pruning. We bring the best of Japanese craft and design to gardeners around the world, offering a diverse range of tools, knives, workwear and other gear, all united by practicality, durability and style. We call it “great stuff from Japan”, and it’s a pleasure to be able to share it with appreciative, practical people.

About the role
This is an opportunity to join our Content team, on a fixed-term basis for 6 months, with the potential for extension.

We’re looking for a hands-on, highly organised Video Content Creator to help increase our online engagement through informative, entertaining, and visually compelling video content. Working with the Digital Marketing Manager and the Senior Content Manager, this role will be crucial in helping to bring the Niwaki story to life visually across all of our channels and digital platforms.

You’ll be creating video content that showcases Niwaki products in use, offers side-by-side comparisons, shares expert tips and gardening knowledge, guides customers through tool care and maintenance, and much more.

You’ll work closely with the Senior Content Manager to ensure every piece of content feels considered, clear and on brand. Often working to tight deadlines, you will be responsible for ensuring projects stay on track, and content is delivered in line with project delivery deadlines.

Main Duties:

Video Content Creation
• Under the guidance of the Digital Marketing Manager, produce video content that is (but not limited to) informative/educational, brand-focussed and promotional
• Planning, scripting, storyboarding through to final editing, sound mixing, and sourcing licensed music scores
• Producing all content within the parameters of the Niwaki brand guidelines Photography
• Product: shooting product stills for use within Niwaki.com product pages, printed materials, social media and press mentions
• Lifestyle: working with the Senior Content Manager in-house and on location at various sites to capture imagery of Niwaki products in-situ

Content Planning
• Working with the Digital Marketing Manager, updating, managing and publishing video content in accordance with the overall content calendar
• Ensure all video content is polished and published on time

Social Media
• Post regularly to Instagram and other platforms as determined by the overall content calendar
• Work with the Digital Marketing Manager to monitor engagement of various content types and adapt plans as necessary

Brand Champion
• Immerse yourself in all things Niwaki: know the tools, understand the Niwaki brand and how customers interact with our content on our channels
• Live and breathe our Niwaki brand guidelines in everything you do
• Take pride in maintaining consistency, quality, and accuracy across all digital output

Other
• Work with the Senior Content Manager to manage and maintain all video and studio equipment, ensuring working areas are tidy and that all equipment is accounted for
• Provide support across all areas of the Content team
• Liaise with photographers, designers, printers, and agencies as directed by the Senior Content Manager

What we’re looking for:

Essential
• Demonstrable professional experience creating video content in an in-house or agency environment, supported by a strong showreel
• Experience creating promotional and/or commercial product videos
• Technical knowledge (Video); Adobe Premiere Pro or Final Cut Pro + Familiarity with Motion graphics and/or VFX and after effects knowledge
• Advanced IT literacy – competent with multiple digital tools, able to learn new systems quickly, and can navigate complex digital tools (content systems, video editing, etc).
• Awareness of retail and e-commerce video content trends
• Strong organisational skills with the ability to work on multiple projects at the same time
• Excellent attention to detail
• Able to prioritise own workload
• Good written and verbal communication skills
• Creative mindset with an eye for clean composition and detail
• Flexible and collaborative attitude and approach to work
• Able to work as part of a team and on own initiative
• Diligent and accurate

Desirable:
• Whilst A level/Higher education qualifications would be desirable, relevant on-the-job experience is most important for this role
• Product and/or lifestyle photography experience
• Content Management System experience
• Gardening or lifestyle sector experience
• Technical knowledge (Photography): Sony Alpha system, Lightroom and Adobe suite, Studio lighting (Elinchrom/Profoto)
• Knowledge of accessibility guidelines in video content creation (captions, sound design, etc)
• Ideally interested in gardening, craft or Japanese culture
• An affinity with the Niwaki brand
• Curiosity and passion for continuous improvement in creative and technical skills

To apply please email your CV and provide a link to your video showreel in the body of the email – Please do not attach video files. Total amount of video content should be no longer than 4 minutes and should show a range of experience. Clearly indicate which work you were personally responsible for, if collaborative.

If you don’t have a formal showreel, a curated selection of relevant video work is also acceptable.
Please ensure links are publicly accessible or set to unlisted.
By submitting your application materials, you consent to us reviewing and storing them as part of our recruitment process, in line with our privacy notice.

The closing date for applications is Thu 28th May 2026, with first-round interviews expected between 3-5th June 2026, and second-round interviews expected in the week starting 8th June 2026.

Benefits:
• Company pension
• Employee discount
• Free on-site parking
• Sick pay